ICBA connects you to leading independent college stores who represent $1.4 billion in total retail sales. Whether you are new or a veteran, ICBA can make introductions, enhance relationships, increase efficiency, and accelerate your success in the college store market. In turn, your participation in ICBA programs helps support the success of Member Stores.
ICBA Member Stores average $5.6M in annual sales
(vs. the college store average of $1.8M in annual sales)
VENDOR PARTNER PROGRAMS
ICBA has two primary ways in which ICBA vendors partner with ICBA Member stores.
Build your relationship with ICBA Member Stores throughout the year with a win-win solution for store participants, vendor partners, and store customers.
Select from ICBA Preferred or Premier Vendor Partner partnerships for a variety of tools and options to raise visibility and awareness of your products and your value proposition. ICBA’s vetting process and strong endorsement increases “consideration” to reach this prime demographic served by ICBA Member Stores.
The ICBA Conference features ICBA PRIMEtime, a unique meeting format that fosters business relationships between vendors and buyers.
PRIMEtime is an appointment-based, round-robin (aka “speed-dating”) format which enables private meeting time with qualified Buyers in specific category tracks.
A key aspect of ICBA’s mission is to help Vendor Partners succeed in the college store market. ICBA provides valuable insight and guidance to vendors who wish to succeed with college stores and ICBA Members. Contact us Vendor@ICBAinc.com for more information on ICBA Annual Vendor Programs and how ICBA can be a valuable component of your success in the college store channel.
