Meet and network with the key retailers who buy and sell your products through private pre-scheduled meetings
Our Members and Vendor Partners get the best of both worlds when it comes to Networking, Education, & Programs. Stay tuned for Conference 2027 registration details by fall 2026 - save the dates for the ICBA 2026 Annual Conference & PRIMEtime at the Atlanta Marriott Marquis, Feb 8-11, 2027 in Atlanta, Georgia
WHAT IS PRIMEtime?
The perfect setting to make connections, build trust, and establish winning relationships!
ICBA PRIMEtime is an opportunity to meet directly with the decision-makers at top college stores throughout the US and Canada. With $1.4 billion in aggregate annual sales, ICBA’s 270+ members average nearly $5.2 million in sales per store. Compare that to the national average college store volume of $2.1 million per store and you'll see why you can't afford to miss this event!
The private PRIMEtime Buyer meetings give you the opportunity to interact with each ICBA Member Store in a way that is not available elsewhere in the industry.
HOW IT WORKS
Select Your Product Category
We offer a unique "all-inclusive" format with pre-scheduled 10- or 20-minute formal meetings in either a private suite or a more traditional tradeshow setting. With our all-inclusive format, you’ll have plenty of opportunities to network with our attendees, beginning with our Open House Preview Night and during all meals and social events.
Register to be an Exhibitor
Registration begins in the fall for the ICBA 2027 Conference & PRIMEtime at the Atlanta Marriott Marquis in Atlanta, GA February 8-11, 2027. Hope to see you in Atlanta!
Plan for Your Meetings
Prior to the Conference, ICBA will send you a personalized meeting schedule to help you prepare for your meetings with Buyers.
Attend the ICBA Conference
You're all set! Come to the Conference with everything you need to have productive meetings with Buyers from top college stores.
WHO ATTENDS THE ICBA CONFERENCE & PRIMEtime?
Representatives from stores of the following institutions attend:
